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HCP Print and Digital Lotemax®
Project type
Bausch+Lomb Lotemax® ad
Location
San Diego, CA
Bausch+Lomb needed a fresh approach in Lotemax® concept and messaging to reach ophthalmologists. Matt helped cut through the competitive clutter by developing copy and contributing to visuals that stopped HCPs mid scroll. This ad and related sales tools created a buzz that helped claim additional market share.
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