The Collision of Creativity and Commerce
I develop concepts and content that, simply put, generate increased revenue across competitive landscapes. My experience spans success in pharma, life sciences, industrial, and consumer markets. I specialize in developing memorable HCP and patient-facing content across highly-regulated pharmaceutical brands by translating complex clinical data into compelling, compliant, and strategically aligned messaging.
I work from a palette of broad marketing experience, blending my background of creative direction, copywriting, and media production. The result is diverse, memorable, and effective content that exceeds strategic goals while stregthening the bottom-line. I look forward to achieving the same results for you.
Featured Projects
BOTOX for overactive bladder patient brochure
Developing the "6 months of freedom" campaign provided common ground for effectively impacting both patients and HCPs with BOTOX for OAB unique messaging. Here, the patient-facing brochure copy details the benefits of effective twice-yearly treatment vs competitors requiring daily oral medication.
Ozurdex HCP-facing journal ad
Emphasizing the "oooh factor" of Ozurdex! This original concept and messaging to HCPs reinforces the ability of Ozurdex to deliver meaningful improvements in the visual acuity of their Diabetic Macular Edema (DME) patients. The concept's unique approach captured the eyeballs of ophthalmologists and their care staff.
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